Cöster, Mathias; Iveroth, Einar; Olve, Nils-Göran; Petri, Carl-Johan; Westelius, Alf (2020). New York: Routledge, 182 pages.
Cöster, Mathias; Einar Iveroth, Nils-Göran Olve, Carl-Johan Petri & Alf Westelius (2019) Conceptualising innovative price models: the RITE framework. Baltic Journal of Management.
Purpose: The purpose of this paper is to lay a current, research-based foundation for investigation of the concept of innovative price models and its connection to business models.
Design/methodology/approach: The design is composed of a structured literature review of articles on price models published in 22 journals during 42 years. This then serves as a base for a subsequent conceptual discussion about the foundation of innovative price models.
Findings: The literature review yields only very few results that are loosely scattered across various areas and mostly without any kind of deeper exploration of the concept of price models. The paper therefore goes on to conceptually explore some fundamental conditions that might influence or even determine price models. The final outcome of this exploration is the relation, intention, technology and environment (RITE) framework that is a meta-model for conceptualising innovative price models.
Research limitations/implications: The literature review could include additional journals and areas, and empirical testing of the RITE framework as yet has been limited.
Practical implications: The RITE framework can be used by practitioners as a tool for investigating the potential and usefulness of developing the capability to handle innovative price models.
Originality/value: The RITE framework provides fundamental conditions, which influence, or even determine, how innovative price models are developed and applied.
Einar Iveroth, Nils-Göran Olve, Mathias Cöster, Carl-Johan Petri & Alf Westelius (2015) Studies in how to pay and get paid – investigation of the concept of price models in pricing literature. NFF 2015: 23rd Nordic Academy of Management Conference, 12-14 August 2015, Track 11: Sustainability and scalability of business models and dimensions of pricing.
Alf Westelius & Thomas Rosenfall (2015) The emergence of meta institutions – Business ecologies, business models and travelling price models. NFF 2015: 23rd Nordic Academy of Management Conference, 12-14 August 2015, Track 11: Sustainability and scalability of business models and dimensions of pricing.
Einar Iveroth, Alf Westelius, Carl-Johan Petri, Nils-Göran Olve, Mathias Cöster & Fredrik Nilsson (2013) How to differentiate by price: Proposal for a five-dimensional model, European Management Journal, 31:2, pp 109-123. (Available online 1 August 2012,)
Petri, Carl-Johan; Westelius, Alf; Olve, Nils-Göran; Olsson, Johan (2012) Price as an integrated part of the business model – exploring the link between business ecologies, strategies and pricing, The XVII Nordic Workshop on management control, Uppsala, 2-3 Feb 2012.
Alf Westelius (2011) From industry norms on full costing to ecologies – on pricing principles in telecom. 22nd European Regional ITS Conference, Budapest, 18-21 September, 2011.