Cöster, Mathias; Einar Iveroth, Nils-Göran Olve, Carl-Johan Petri & Alf Westelius (2019) Conceptualising innovative price models: the RITE framework. Baltic Journal of Management.
purpose of this paper is to lay a current, research-based foundation
for investigation of the concept of innovative price models and its
connection to business models.
design is composed of a structured literature review of articles on
price models published in 22 journals during 42 years. This then serves
as a base for a subsequent conceptual discussion about the foundation of
innovative price models.
literature review yields only very few results that are loosely
scattered across various areas and mostly without any kind of deeper
exploration of the concept of price models. The paper therefore goes on
to conceptually explore some fundamental conditions that might influence
or even determine price models. The final outcome of this exploration
is the relation, intention, technology and environment (RITE) framework
that is a meta-model for conceptualising innovative price models.
Research limitations/implications: The
literature review could include additional journals and areas, and
empirical testing of the RITE framework as yet has been limited.
Practical implications: The
RITE framework can be used by practitioners as a tool for investigating
the potential and usefulness of developing the capability to handle
innovative price models.
RITE framework provides fundamental conditions, which influence, or
even determine, how innovative price models are developed and applied.
Einar Iveroth, Nils-Göran Olve, Mathias Cöster, Carl-Johan Petri & Alf Westelius (2015) Studies in how to pay and get paid – investigation of the concept of price models in pricing literature. NFF 2015: 23rd Nordic Academy of Management Conference, 12-14 August 2015, Track 11: Sustainability and scalability of business models and dimensions of pricing.
Alf Westelius & Thomas Rosenfall (2015) The emergence of meta institutions – Business ecologies, business models and travelling price models. NFF 2015: 23rd Nordic Academy of Management Conference, 12-14 August 2015, Track 11: Sustainability and scalability of business models and dimensions of pricing.
Einar Iveroth, Alf Westelius, Carl-Johan Petri, Nils-Göran Olve, Mathias Cöster & Fredrik Nilsson (2013) How to differentiate by price: Proposal for a five-dimensional model, European Management Journal, 31:2, pp 109-123. (Available online 1 August 2012,)
Petri, Carl-Johan; Westelius, Alf; Olve, Nils-Göran; Olsson, Johan (2012) Price as an integrated part of the business model – exploring the link between business ecologies, strategies and pricing, The XVII Nordic Workshop on management control, Uppsala, 2-3 Feb 2012.
Alf Westelius (2011) From industry norms on full costing to ecologies – on pricing principles in telecom. 22nd European Regional ITS Conference, Budapest, 18-21 September, 2011.